Brand discovery & direction
A focused brief on your customers, the work you do and how you want to be seen. We present two initial creative directions to choose from.
Logo & brand identity
A complete look for your business, not just a logo file. Buildlume develops a consistent visual identity for your website, workwear, vehicles, signage, documents and social channels.
Brand concept / illustrative only
Distinctive from the first impression.
Colour system
Forest green
Warm gold
Stone
White
Type & tone
Made to stand apart.
Clear, confident and consistent.
What's included
Designed to give your business the same professional look wherever customers meet it.
A focused brief on your customers, the work you do and how you want to be seen. We present two initial creative directions to choose from.
An approved primary logo, secondary layout, icon/monogram and one-colour options for workwear, vans, signs, print and digital use.
A distinctive primary and supporting palette with HEX and RGB values, contrast considerations and print colour guidance.
Heading and body font recommendations, styles and practical examples to keep your communications consistent.
A clear PDF reference covering logo spacing, colours, typography and do's and don'ts, ready to share with printers and suppliers.
Business card artwork, social profile and cover graphics, and an email signature design that matches your new identity.
Final approved assets are included. Printing, physical products and paid third-party licences are not included unless specified in your proposal.
A straightforward process
We learn about your business, customers, competitors and preferred visual direction.
You review two initial creative directions and select the strongest route.
We develop your chosen identity with up to two agreed rounds of revisions.
You receive approved logo exports, brand guidelines and agreed marketing artwork.
Branding FAQ
We build practical brand systems you can actually use, without unnecessary jargon.
Let's make it happen
Whether you're starting from zero or refreshing an established business, we'll define a practical brand identity that works across every customer touchpoint.